Bringing Zest:

  • We empower pediatricians to be the doctors they dreamed of becoming and to partner with families in creating the healthiest, best lives for their children.

  • To save pediatrics by creating the first physician-owned direct pediatric care national network with a purely pediatric portfolio and a relational health delivery and business model that:

    1. Enhances Health and Well-being of Children

    2. Prioritizes Experience of Care for Patients and Families

    3. Reduces Healthcare Costs and Administrative Burden

    4. Improves Physician Job Satisfaction and Income

  • Strive to be Present

    We are engaged and focused. We listen intently, are understanding, and ask appropriate clarifying questions.

    Empowerment

    We make kids, parents, and pediatricians heroes by making their dreams a reality.

    Family-Focused

    We embrace a family-centered work environment and the provision of family-centered care.

    Growth Together

    We maintain a growth mindset. We are intentional. We have each other’s back by fostering deep, meaningful, and mutually respectful relationships.

    Humility

    We are self-aware, realize we are human, are approachable, and partner in decision making.

    Nimble Innovative Grit

    We challenge the status quo and embrace challenges with hard work and creative thinking.

    Show Up and Own It.

    We are conscientious, give it our all, and respect our commitments and deadlines.

Our Team

Physician Imagined. Physician Founded. Physician Led. 

  • R. Justin Mistovich, MD, MBA

    Accomplished academic pediatric orthopaedic surgeon, author of book chapters (Nelson’s), articles, and speaker

    Serial entrepreneur across several sectors including medical therapeutics, real estate, and retail

    Medical Advisor to medical start-up companies

  • Keili Mistovich, MD, MPH

    Community pediatrician

    Founded first NEO direct primary care pediatric practice

    Established school-based health clinic

    Corporate Medical Advisor

    Owns several patient centric pediatric start-up companies

  • Andrew Hertz, MD

    Community pediatrician, physician executive

    Created UH Rainbow Primary Care Institute

    National pediatric telehealth innovator

    $12.8 million Health Care Innovation Award

    Medical Advisor for many start-up companies

Strategic Advisory Board

Better Together.

  • Sue Grabowski

    CEO Desidara, a marketing and advertising firm

    Founder Grabowski & Co. marketing firm

    Adjunct faculty chair of ZSchool – Digital Marketing George Washington University

    Chief Marketing Officer Squawqr, cloud mobile media

  • David Moore

    President and CEO Vigilant Global Trade Services

    Founder of The Circle Society

    Board of Advisor and investor for multiple companies

    Entrepreneurs’ Organization Board of Directors

    Mentor and Coach for Entrepreneurs Organization Accelerator

  • Steve Weitzner

    Entrepreneur in Residence, Case Western Reserve University

    Chief Operating Officer, Harrington Discovery Institute, University Hospitals

    Owner Silverlode Consulting Corporation

    Principal Ernst & Young

Pediatrics is more than medicine.