Bringing Zest:
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We empower pediatricians to be the doctors they dreamed of becoming and to partner with families in creating the healthiest, best lives for their children.
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To save pediatrics by creating the first physician-owned direct pediatric care national network with a purely pediatric portfolio and a relational health delivery and business model that:
1. Enhances Health and Well-being of Children
2. Prioritizes Experience of Care for Patients and Families
3. Reduces Healthcare Costs and Administrative Burden
4. Improves Physician Job Satisfaction and Income
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Strive to be Present
We are engaged and focused. We listen intently, are understanding, and ask appropriate clarifying questions.
Empowerment
We make kids, parents, and pediatricians heroes by making their dreams a reality.
Family-Focused
We embrace a family-centered work environment and the provision of family-centered care.
Growth Together
We maintain a growth mindset. We are intentional. We have each other’s back by fostering deep, meaningful, and mutually respectful relationships.
Humility
We are self-aware, realize we are human, are approachable, and partner in decision making.
Nimble Innovative Grit
We challenge the status quo and embrace challenges with hard work and creative thinking.
Show Up and Own It.
We are conscientious, give it our all, and respect our commitments and deadlines.
Our Team
Physician Imagined. Physician Founded. Physician Led.
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R. Justin Mistovich, MD, MBA
Accomplished academic pediatric orthopaedic surgeon, author of book chapters (Nelson’s), articles, and speaker
Serial entrepreneur across several sectors including medical therapeutics, real estate, and retail
Medical Advisor to medical start-up companies
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Keili Mistovich, MD, MPH
Community pediatrician
Founded first NEO direct primary care pediatric practice
Established school-based health clinic
Corporate Medical Advisor
Owns several patient centric pediatric start-up companies
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Andrew Hertz, MD
Community pediatrician, physician executive
Created UH Rainbow Primary Care Institute
National pediatric telehealth innovator
$12.8 million Health Care Innovation Award
Medical Advisor for many start-up companies
Strategic Advisory Board
Better Together.
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Sue Grabowski
CEO Desidara, a marketing and advertising firm
Founder Grabowski & Co. marketing firm
Adjunct faculty chair of ZSchool – Digital Marketing George Washington University
Chief Marketing Officer Squawqr, cloud mobile media
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David Moore
President and CEO Vigilant Global Trade Services
Founder of The Circle Society
Board of Advisor and investor for multiple companies
Entrepreneurs’ Organization Board of Directors
Mentor and Coach for Entrepreneurs Organization Accelerator
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Steve Weitzner
Entrepreneur in Residence, Case Western Reserve University
Chief Operating Officer, Harrington Discovery Institute, University Hospitals
Owner Silverlode Consulting Corporation
Principal Ernst & Young